Safer than ice.
Made for your skin.
First Snow™ stays in a safer cooling range — delivering controlled, comfortable cold therapy for recovery.
Ice wasn’t designed for recovery.
Traditional ice freezes at 32°F and can feel harsh against healing skin. First Snow™ stays around 48°F — a more skin-friendly range for repeat icing.

*Illustrative on-skin temperature profile. Use as directed.
Proof, not hype
Safer cooling that stays comfortable.
Most cold therapy products get too cold or don’t last. First Snow™ is built to stay in a safer range — so people actually keep it on.
- Comfort-first: feels like snow, molds to the body.
- Lower risk: designed to avoid “ice burn” temps.
- Longer sessions: supports repeat icing for real recovery.
Minimum on-skin temp
48°F
Effective duration
~4.9 hrs
What First Snow™ Means for Recovery
- No harsh freezing shock on contact
- Soft and flexible — not a hard “brick”
- More comfortable for repeat icing sessions
- Longer-lasting relief without constant refreezing
Because recovery is hard enough — your cold therapy shouldn’t be.

Want the science + launch update?
How It Works
During freezing, tiny flexible layers inside the pack naturally separate forming ice crystals.
Think of it like placing sheets between layers of ice so they:
- Don’t stick together
- Don’t form a brick
- Don’t freeze painfully hard
That’s why First Snow™ feels soft — even when frozen.
And why it cools more evenly, more comfortably, and for longer.
Snow Comfort Technology™ sets a new standard in safe cold therapy.
Traditional Ice
- Minimum Temp: 32°F (freezing)
- Skin Safety: Risk of ice burn
- Effective Time: Melts in under 1 hour
- Feel: Hard, sharp, uncomfortable
Standard Gel Packs
- Minimum Temp: 33–40°F
- Skin Safety: May require barrier
- Effective Time: 20–30 minutes
- Feel: Stiff when frozen
First Snow™
- Minimum Temp: 48°F (skin-friendly)
- Skin Safety: Designed for comfort
- Effective Time: Up to 4.9 hours
- Feel: Soft. Flexible. Snow-like.
Be the first to experience Snow Comfort™ for recovery
